Show up at the top the day you launch — and only pay for clicks that count.
SEO compounds, but it takes months. Google Ads buys you the top of the page today — and when it's built right, it pays for itself. The problem is most accounts quietly burn budget on broad keywords, junk clicks, and a homepage that doesn't convert. We build campaigns engineered around your actual cost-per-lead.
The short answer
Creative Web Works builds and manages Google Ads for Calgary businesses — Search, Performance Max, Local Services, and remarketing — with conversion tracking wired in so every dollar is accountable. We write the ads, structure tight keyword groups, point them at landing pages built to convert, and optimize on real lead data, not vanity clicks.
What you get
- ✳Qualified leads from day one, not month four
- ✳A transparent cost-per-lead you can actually read
- ✳Budget spent on buyers, not tire-kickers and bots
- ✳Landing pages built to convert the clicks you pay for
Deliverables
- →Account build: Search, Performance Max, remarketing, Local Services
- →Keyword + negative-keyword strategy and tight ad groups
- →Conversion tracking, call tracking, and offline-lead import
- →Conversion-first landing pages + ongoing optimization & reporting
Questions, answered.
- How much should I spend on Google Ads in Calgary?
- Most local service businesses start at $1,000–$3,000/month in ad spend plus management. We model an expected cost-per-lead first, so you start with a number you can judge — and scale only what's profitable.
- Google Ads or SEO — which should I do?
- Both, in order: Ads buy leads today while SEO compounds for the long term. If you need leads now, start with Ads; we often run them together so paid data sharpens your SEO targeting.
- Why is my current Google Ads account wasting money?
- Usually broad-match keywords, no negative keywords, no real conversion tracking, and traffic landing on a generic homepage. We rebuild around tracked conversions so spend follows what actually books work.