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HVAC & Plumbing · 2024

Summit Mechanical.

A Cochrane HVAC contractor invisible in the map pack — rebuilt around local SEO, service-area pages, and impossible-to-miss click-to-call.

Summit

Representative concept project. Figures are illustrative of typical outcomes, not a verified client case study.

3 → 22Organic leads / month
+18Map-pack keywords
-61%Cost per lead
The challenge

Summit relied on word-of-mouth and a one-page site that never ranked. When furnaces died and people searched 'HVAC near me,' competitors got the call.

Our approach
  • Local-SEO-first rebuild with Google Business Profile optimization
  • Service-area pages for Cochrane, Airdrie, and northwest Calgary
  • Sticky click-to-call and a two-field quote request
  • Reviews, licensing, and guarantees surfaced as trust signals
Services used